Close your eyes. You hear the roar of the crowd. Vendors shuffle by hawking wares, food. You smell nachos, hotdogs, popcorn. The excitement is intense and giddy. But when you open your eyes the field is dim, the crowd was much more vibrant in your imagination, food smelled better than it looks and the entire experience is diminished. Little do you know that the light in and around the stadium has an ever-growing impact on your experience.