In an increasingly digital world, museums are tangible and immersive environments that enable people to experience art and culture. To attract visitors, museums need to offer more than traditional exhibits. People increasingly visit a museum to enjoy a day out with family and friends. And as a destination, museums often offer a food venue and shop to purchase souvenirs and presents. In short, museums are no longer simply repositories of exhibits; they are becoming people-oriented social venues.
Another phenomenon driving the transformation of museums is the increasing popularity of temporary exhibitions. Thanks to the specific combination of venue and collection, these travelling exhibitions offer people a unique experience. For example, the Late Rembrandt exhibition in London was quite different to the Late Rembrandt in the Rijksmuseum in Amsterdam. The works of art were the same, but the spaces were very different, resulting in a completely different visitor experience.
Museums are also finding new ways to generate additional revenue streams. For example, by offering art workshops, or granting visitors ‘behind-the-scenes’ access to departments such as Art Restoration for a more in-depth view of how a museum works. We’re also seeing museums renting out space for photoshoots, for weddings, or for large companies to host exclusive dinners.
All of these trends – visitors wanting a day out, the rise of travelling exhibitions, the need to generate new revenue streams – are increasingly supported by LED lighting.