The most successful brands transcend simple recognition. They are no longer just a symbol, a tagline, or a catchy jingle. Brands, in order to gain and maintain loyal customers, are transitioning to fully immersive experiences.
When Baccarat, a trusted French crystal manufacturer, opened its flagship hotel in New York, New York, it had the unique opportunity to showcase its legacy of high-quality crystal and combine it with a debut into the hospitality industry.