Fresh vegetables? Just around the corner. That bottle of red wine? Three aisles along on the right-hand side. What if you’re looking for something very specific? Locate the product in your online catalogue and you’ll be guided directly to where it is on the shelves. Perhaps you’ll even receive a discount voucher as a final incentive to buy. Welcome to the world of connected lighting.
We know, of course, that more and more consumers carry smartphones with them as they shop. Very often, they’ll be referring to them—checking emails, texts, and social media, or simply viewing the shopping list they prepared earlier. Now retailers have the opportunity to connect with shoppers through data-enabled LED lighting systems that can collect and send relevant information using wireless communications, specially designed mobile apps, and icloud services, letting them create innovative, interactive experiences in store.