Retailers also like it, for obvious reasons: better insight into customer behavior, increased customer loyalty, better inventory and order management, and – most importantly – more sales.
Connected lighting systems with indoor positioning capabilities are starting to make personalized shopping experiences available in brick-and-mortar stores. Indoor positioning uses wireless communications embedded in the lighting system – typically via Bluetooth, Wi-Fi, LED light beams, or a combination – to detect and track the location of shoppers in store to sub-meter accuracy. Customers who opt in can use specially designed mobile apps to receive customized recommendations, relevant product information, and in-store discounts and incentives. Retailers can tailor a customer’s experience based both on her current location in the store and the “clickpaths” of her previous visits.