Putting literature

in the spotlight

 

As a highly successful business, Thalia understands the importance of creating the right atmosphere. The chain prides itself on delivering an experience-oriented environment where it is enjoyable to browse, read and buy books. Therefore, it was important to find a new lighting system that could not only reduce energy usage by 50%, but also create the right atmosphere in stores.

Philips had a smart solution at the ready. The new MASTERColour CDM Evolution 35W was installed across all 120 stores to replace the previous MASTERColour CDM- T / -TC 70W lamps. This ground-breaking lamp uses half the amount of electricity, but has a similar light output. The light produced by the lamps, which has an optimized color rendering index of 90, brings out the color of merchandise brilliantly.

To ensure the lamps always work effectively, the previous electronic ballasts were replaced with the high-end PrimaVision Compact driver. This low-weight, easy-to-install equipment prevents voltage-dependent color variations of the lamps, and it ensures consistent light without visible flickering. The lighting upgrade project, with help from LICHT Zentrale, was a complete success. The in-store ambience was preserved perfectly, and Thalia has begun a new chapter as an energy-efficient retailer.