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City Beautification

Tourism is one the key income generators for many countries. City beautification has a positive impact on tourism activity. Where city, people and light come together, there arises naturally the need for adequate urban lighting. The benefits of quality lighting are threefold:


Safety, security, and orientation: Urban life is about moving around, be it walking, cycling, motoring, Light provides that essential safety to enjoy the cityscape and also deters crime and vandalism.


Ambience, spectacle and social interaction: Light is a powerful creator of many impressions and atmospheres can be created, giving a new perception of the urban setting and encouraging socializing and human interaction.


Promotion, identity and enterprise: Lighting is a subtle, dignified, but highly effective form of advertising. It can reveal the identity of the city or town as a whole, fostering pride and tourist landmarks.


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