Personalizing the shopping experience

 

Imagine going into a supermarket and being able to quickly and easily sort your grocery list by location via an app. Your shopping done in a wink and a valuable opportunity for retailers to reach out to their customers. Philips Lighting’s Gonneke Gros-Gerkema kicks off this session on how light-based indoor positioning solutions can boost shopper convenience, mobile engagement, staff efficiency and insights while Nathan Pettyjohn, Founder and CEO of Aisle411, continues by discussing how his company is helping retailers join what he calls “The Internet of Stores”.

Nathan Pettyjohn - Aisle411